9 Tips for Voice Search SEO in 2024
Voice Search on Iphone

Written by: Jabari Thompson

A rising entrepreneur who started from freelance web design. Jabari works with NJ small businesses and nonprofits to increase their search presence.
Updated on: July 06, 2024

With machine learning and NLP algorithms advancing, it can be hard to keep up with all the technological change. One of the new advancements in search engine marketing and SEO is voice search SEO. More and more, people are talking to their smart devices to make life easier. Over 2 billions dollars of sales have been generated from voice assistant devices. Furthermore, around 58% of consumers are using voice assistants to find small businesses nearby. As a small business owner in 2024, voice search SEO is a must- have. Today, we will show you how to get started with optimizing your small business website for voice search, let’s get started!

 

What is Voice Search

 

Voice Search is when a person uses a smart device (smartphone, tablet, computer, voice assistant) to get an answer to a question by speaking to the device. Besides AI, voice search has been another technology where the amount of users multiplies yearly. In fact, the amount of voice search users is expected to double from 4.2 billion to 8.4 billion by the end of the year. People who use voice assistants are looking for quick results that solve a need, want, or provide information. Additionally, voice search results typically give info about nearby services and businesses. Which is why voice search SEO is so important for small business owners. 
 

What is Voice Search SEO  

 

Voice Search SEO is the art of optimizing your website for how people search using voice commands. Imagine someone asking, “What’s the best pizza place near me?” voice search SEO ensures your website surfaces when such questions are spoken into a search device. voice search SEO and Local SEO both prioritize local search results, improving existing content, and building backlinks. However, voice search SEO emphasizes conversational language, long-tail keywords, and mobile-friendliness to ensure your site is optimized for devices that use voice assistants. While, local SEO plays a large role in voice search SEO optimization as many spoken search results are local results, such as “near me” searches. By mastering Voice Search SEO, you can position your website to be the answer when your target audience asks their voice assistants the questions you want them to ask! Let’s go over the top 9 adjustments you can make to your site to appear for voice search results.

 

1.  Website Speed

 
No one likes a slow website in general. Imagine asking Siri where the nearest barber shop is, you click the map pack link for a barber shop with good reviews. But then you go to their website to book a cut… three seconds pass…. five seconds pass…TEN SECONDS PASS. In frustration, you click off their website and go to another barber shop website. Not only is it upsetting when a website takes forever to load, it also sends a signal to Google that your site is not useful to users. Meaning that your ranking may be decrease and your bounce rate may increase. A few ways to improve your site speed include compressing your image file sizes, getting rid of unnecessary code, and limiting HTTP requests to your website. Voice search are very quick searches, usually people do not go past the SERP for these searches. But just in case your website gets clicked, you want to be prepared with a fast-loading site 

 
2. Mobile Responsiveness
 
Having a responsive website design is key to optimizing for voice search. Lots of people use home voice assistants such as Amazon’s Alexa and Echo Dot. However, more of us use our phones for quick voice searches. Having a website that is designed to fit on mobile screens is the first step in optimizing your small business website for voice search. When your website shows in a voice search, information needs to be readily available and easy to read. Responsiveness should be held as a standard for all small business websites. If your website is only designed to fit on a desktop screen, you may want to talk to a developer to update the responsiveness for tablet and phone.
 
 

 

3. Natural Language Processing (NLP)

 

Computers use a procedure called natural language processing (NLP) in order to understand human writing and speaking patterns. NLP is a part of artificial intelligence, which allows machines to understand and effectively communicate with humans. With this being said, making your content as direct as possible helps AI voice assistants determine the best response for a user’s question.
 

4. User Intent 

 

Your content should be designed for people, not search engines. This means that if you are stuffing your posts with relevant keywords, you should look to revamp your website. With the rise of digital media, many of us have become reliant on short and fast responses. Therefore, you want to include content that has sentences with direct answers. Be as straight-forward as possible, but maintain a people-first approach. Optimizing for user intent requires you to use specific types of keywords in your SEO strategy. These keywords address the location, 
 

Long-tailed Keywords

 

If you are familiar with SEO you know what keywords are. If not, keywords (in this sense) are words used in your website content that are relevant to daily searches. Long-tailed keywords are a series of keywords that are more specific. Using more specific keywords that are relevant to the area you are in, may help people searching for your small business in their area! Example: if you were a restaurant in Florham Park N.J. you would want to rank for the long-tailed keywords “best restaurants in Florham Park”
 
 
Question keywords
 

Often when people use voice assistants they are looking for an answer. Basic questions like “What is the weather today” are asked almost daily by a voice assistant. Question keywords begin with who, what, when , where, and how. For a small business you want to use keywords that answer common questions in your niche. If our agency were to optimize for voice search questions, here are some question keywords we may try to target.

 

  • What is the best digital marketing agency in NJ
  • How do I increase my visibility online
  • How can local SEO help my small business
  • What is local SEO
  • How do I get more NJ customers online

 

 

Location keywords

 

Voice search is often used to get specific details on where to find the best products and services nearby. Location keywords include your city, state, or region. It is important to note that you should base your location keywords on the size of the audience you want to reach. For example, if you live in a big city like NYC, then you may want to target a specific section of NYC you are in. If you were a barbershop in Midtown, perhaps a location keyword you would want to rank for is best barbers in Midtown. 

 

Conversational keywords

 

You also want to target keywords centered around everyday conversation. A good tactic to use for this is to think of interview questions related to your niche. For example, answering questions such as…

  • Can you tell me how to implement a local SEO strategy
  • Show me where to find a local website designer
  • Give me 6 tips to optimize my website for voice search
  • If I have a domain connected to my WordPress site, how do I transfer it to Wix

 

5. Google My Business

 

A common Google feature associated with voice search is the Google Map Pack. One of the most common voice searches are “Directions to nearest….” searches. Upon loading the results for these types of searches, often a map pack appears with local businesses relevant to the search. As a small business, part of being seen in these map packs is creating a Google My Business profile (and having structured data).
 
 

6. FAQ Page

 

Having a frequently asked questions page is especially useful for voice search. Most of the questions we ask our smart devices are “Who, What, When, Where, Why” phrases. FAQ pages are important to optimize as your content on this page is likely in the same format. Your FAQ headings serve as possibly asked questions of your intended voice searchers. Meaning, that the answers to your FAQs should best answer voice searched themes within your niche
 

7. Consistent NAP Info

 

In addition to having a GMB profile you want to make sure your NAP info is consistent. NAP stands for (Name, Address, Phone). Your business name, business address, and business phone number should remain consistent on the web. Maintaining consistent NAP, will make it easier for your business to be located and presented for voice search results.
 
 

8. Question & Answer Form Metadata

 

Question and answer structured meta heading and meta descriptions are another way to appear for voice search SERPs. Similar to FAQ pages, question and answer formatted content and metadata are always useful for voice search optimization.
 
 

9. Schema Markup

 

Another way to accommodate for short and quick answers to questions is by using structured data/schema markups. Schema markup is an excerpt of code that can be read by Google to list important content from your website on Google. Adding schema markup can generate “rich results” which are special SERP snippets meant to better engage Google users. The main (and most supported) form of structured data is the JSON – LD markup, which is inputted into your website’s CMS backend. Schema markup can be added to the main body file of your website’s backend. For more information on how to add schema markup for local SEO visit our blog post here.
 

Examples of Schema Markup

Google has a wide variety of accepted structured data types for your website. Depending on what niche you are in, certain structured data will not apply to you as you won’t need it or have access to it. Let’s go through some commonly used structured data mark-ups you can use for your website.
 

Local Business

Structured data that lists key information about your small business. This includes contact information, logo, and other branding elements that make your business stand out. Having a Local Business schema mark-up is a must for small business owners. This structured data is a small, yet simple SEO boost that can improve the quality of information in your business’ knowledge panel on Google. Local Business structured data is also good for giving voice search users quick contact information as well.
 

Review Snippets

Structured data that extracts your product reviews from your website’s product pages to show rich result snippets for ratings, pros and cons of products, and review.
 

Breadcrumbs

Example of using breadcrumbs for optimizing your small business website for voice search
 
Structured data for navigation, breadcrumbs show rich results of the trail from a page on your website, back to the main home page. This may help your target audience identify other content they are looking for on your website.
 

Recap: Optimizing Your Small Business Website for Voice Search

 

Optimizing your website for voice search is about…
  • Having consistent NAP information
  • Easy to read website content
  • Short and to the point content
  • Having a fully Responsive Website Design
  • Using structured data
  • Question and Answer content

 

Using this approach, you will be able to fine-tune your SEO to accommodate the many clients/customers awaiting your small business through voice search! For more informational posts, tutorials, tips, and insights from Incync Marketing, subscribe to our blog and follow our socials to stay informed with the latest in local SEO explained for small businesses! Thank You!

2 Comments

  1. temp email

    I appreciate your website, however I think you might check the spelling of a few of your postings. Even though I find it quite difficult to tell the truth because so many of them have spelling errors, I will most certainly return.

    Reply
    • Jabari Thompson

      Thank you for the feedback! Will definitely take some more time to edit my posts, coming out with more content soon.

      Reply

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